Why the PGA Tour’s New Slogan Deserves a Two-Shot Penalty
For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR. “Live Under Par” becomes the TOUR’s first new theme and tagline since “These Guys Are Good,” the longest-running advertising campaign among major sports, debuted in 1997. As the experts who serve millions of people at even par, we’ve got 3 reasons why #LiveUnderPar should have to walk back to the tee box, all a